Lynx and Axe are the same companies, with a different name depending on your region. Here both of those deodorants next to each other. : r/mildlyinteresting
A brief history of Lynx | Fashion | The Guardian
Lynx releases special edition Xbox deodorant - The Irish News
Basic Bros in the U.S. Love Axe Body Spray. For U.K. Lads, There's Lynx Africa